Did you know that a poor selection of the words you use on your website can hinder your success? You might be thinking how it is possible and if there is a linkage between the two. Well, the two concepts are very much inter-related.
The right selection of keywords for your website is one of the prime aspects that have the potential to change the direction of your business. It can take your business to new heights.
When I say this, I certainly do not mean to say that it is the only aspect that matters from the point of view of the growth of business. There are other factors as well but it is one of the most competent search engine optimisation strategies to choose good keywords and use them liberally while writing content for your website.
The use of relevant keywords can help increase your website traffic drastically. Here, I want to take a pause and emphasise that it is good to use keywords and create content based on those keywords. But, if you are thinking that you can boost your total volume of sales by overstuffing the keywords then you are totally wrong. In fact, if you resort to this kind of a practice, you are likely to fall under the trap of spamming. Also, it is not considered good from the point of view of readership.
Excess of everything is bad in life and same holds true for the use of website keywords. If your motive is to promote the awareness of your products and services, look for the search engine optimised keywords. Choose one main keyword and keep its density to 1.5%. In addition it, choose 2-3 varying keywords conveying the same meaning and use them in your content frequently.
If you are a newly established firm, then do not make the mistake of targeting the highly competitive keywords. Rather, focus on keywords that have not been targeted yet and cater to the smaller segments of society. Win their loyalty and trust and then move on to the next section of society. Be choosy while making selection of the keywords for your website.
Many people tend to misspell and you can use their habit of writing wrong spellings to your advantage. In this manner, you can greatly increase the chances of your website to appear in the initial pages of search engine results.
If you want to outpace others, then you need to broaden the horizon of your creativity and come up with unique ideas. You need to find out where the keywords can be best placed.
Your first task should be to conduct an extensive search regarding the keyword phrases. To begin with, study your products and services and find out their exclusive features.
While searching for website keywords, keep in mind your target audience and their level of knowledge about the product. Indulge in brainstorming session and list out all the keywords that you feel your potential customers are likely to think of when looking for that specific product over the Internet.
Note down the words that you think best describe your product range. You can take help from keyword selection tools available online to get an idea of the popularity of each keyword. Look for the key words as well as supplementary words that are used by the internet users. This will give you a fairly good idea as to what do the users basically look for in relation to the main keyword. For example if your keyword is chair, then search as to what kind of chairs do people look for: bamboo, wooden or plastic chairs?