As you know, customers are the lifeblood of your business. Without them, your business doesn’t stand a chance at success – and will crash and burn along with the many other small businesses that don’t survive their first five years.

No matter how much time and money you spend on your marketing efforts, you will only succeed if you target your advertising to the right audience and pay attention to the results.

Broadening the scope of your efforts will enable you to reach unlimited numbers of potential clients.

The key to successfully promoting your business is simple:
1.  Establish your target market
2.  Learn your client’s most intimate desires in order to find customers, bring them in to your business, and deliver exactly what they need (and keep them coming back for more!)
3.  Stock your marketing arsenal with a variety of powerful advertising tools
4.  Track your progress to determine what works for your business – and don’t be afraid to change your strategy as necessary

Once you’ve developed your marketing strategy, you need to ensure that your message cuts through the clutter and speaks to your customer. This is where your Unique Selling Proposition (USP) comes in.

Your USP should stand out from the crowd – and capture the essence of why your product or service is superior to the competitions’. If you have already developed a USP for your company, take a moment today to review it.

Is your USP powerful enough to have customers queuing up at your door?

Quick trivia question for you…

What sales tool has been around for over 75+ years and has been responsible for billions of dollars in sales?

Here’s a hint…It was originally used in offline direct response marketing but now is also being widely used online?

Have you guessed it yet?

It’s called a…

…Salesletter!

A well written salesletter can be one of the most powerful weapons in any marketers arsenal.

However, did you catch the key word in that last sentence?  Not just any salesletter but a “well written” salesletter.

Those two words are the reason top copywriters earn between $10,000 - $50,000 for every salesletter they write.

Unfortunately, most of us aren’t in a position to pay that kind of money…especially for every one of our projects.

But when you are writing it yourself, where do you even begin?  That’s the same question so many marketers have faced… especially when starring at that blank white page or blank screen!

Fortunately, I’ve found one tool that will really help you get started.

The great thing about this tool is it eliminates a lot of the guesswork of what is needed in a powerful salesletter.

It walks you through every step and makes writing super easy.  Who would have thought… writing made easy!

Now this next sentence may sound like an exaggeration but I assure it’s not…

This software is so simple, you just basically fill in a few blanks, press the button that says “Generate Sales Letter” and
it automatically creates and formats everything for you.

Yup, it even formats the whole thing for you so if you are selling the product online, the web page is already created for you!  Not convinced?  Take a free look Here

There are a lot of other powerful features and I recommend you take a closer look.

The bottom line is this…There is an enormous amount of evidence that clearly shows well written salesletters work.

So why wouldn’t you want to give your products the best chance of selling?  Sounds silly doesn’t it?

Unfortunately most marketers continue to sit idle in front of their blank computer screens “hoping” that their powerful copy will just come to them.

Save yourself the hassle and do it the easy way… trust me, you’ll thank me afterwards.

Enjoy!

P.S  I forgot to mention that this tools also comes with 7 Audio Training sessions that guide you through how to write powerful copy.  All the details can be found here:

This is another important concept. If you currently run one radio commercial or use only your business cards to market your business, you’ll have limited the number of customers you can reach.

By broadening your marketing efforts in several directions, you’ll be able to reach more potential customers – and be able to convince them that they should be purchasing your product or service.

Mix your marketing efforts up. Don’t allow yourself to get stuck in a rut of simply sending out direct mail or advertising through an e-mail marketing campaign. Try something new.

Maybe you could send out a promotional item such as a pen once a month, and then follow up with a direct mailing that advertises a discount on your product or service the following week.

Keep things fresh.

People will see you as innovative – after all you’re always doing something new and they’ll never know what to expect next. This will give your business a reputation for professionalism and creativity, two important traits to customers.

Your clients don’t want to work with stuffy businessmen, but rather creative entrepreneurs who put thought into their customer’s needs and wants.

Marketing can take time to pay off.

However, you will notice that some efforts are more effective than others. Don’t waste your time and, more importantly your money, on marketing tools that clearly aren’t working. If your television commercial hasn’t brought in a single customer or made the phone ring, cancel the ad and book a radio spot instead.

Remember…You will have to experiment to find the best combination of marketing strategies and tools for your business.

Before you begin, you must understand one thing. No matter how much money you spend on your marketing strategy, your attempts will be fruitless if you are marketing to the wrong audience.

Before you implement any marketing strategy, first identify your target client.

Determine who wants and needs your product or service. This will ensure that your marketing efforts have a greater chance of success.

You may have already defined your target market. You may have identified your clientele as middle class, 35-55 year olds. This isn’t enough information. You need to know your client intimately.

Learn their education level, their location, and their hobbies. Find out how your clients spend their money. The more you know about your target market, the better able you will be to tailor your marketing efforts.

Your marketing should speak directly to the audience and move them to use your service or purchase your product.

A survey of your target market will help you gain a better understanding of your clientele. You can make your product or service better, and improve communication with your customers by understanding their needs and desires.

Moreover, by listening to your potential customers and acting on their suggestions, you give the client a chance to put their personal mark on your business. What better way to motivate them to give your product or service a try?

Attracting new clients, also known as “prospects” or “leads,” is the number one priority of almost every new and existing business owner.  From sole traders to small and medium-sized businesses, large corporations, and global companies, every business owner aims to increase their customer base.

The reason is so obviously simple…without customers, your business will fail.

Running a business is not easy. A staggering 80% of businesses do not survive their first year – and even then 80% of the businesses that initially succeed are out of business by their 5th birthday.

The key to attracting new customers is to develop a marketing plan that establishes a solid foundation for all of your marketing efforts. Although the premise seems simple, the details have a tendency to get in the way.

Many business owners never create an action plan to make their marketing strategy happen. These owners know they need to attract new customers to their business, but sadly, their marketing strategies are most likely flawed.

There are literally thousands of marketing books available, including dozens of resources for attracting customers and “systems” that promise to help business owners grow their company and increase profits.

While there is good information available out there, you can spend thousands of dollars and an infinite number of hours trying to understand these “systems” and their benefit to your business.

There are also marketing experts and advertising agencies that can help you increase your profits to any level you desire. But beware, these “experts” will take your money, and NEVER guarantee your results.

Professional advice can be expensive, but start-up mistakes are even more costly. In the long run, a bit of professional advice can help steer you away from the expensive mistakes that most newbies make. So how do you find worthwhile, professional advice without blowing your budget?

If you do not have a huge marketing budget, wouldn’t you like to find that one valuable resource that can help you sort through the vast amount of information and cut through the fluff to give you need the advice you need to run a successful business?

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